{"id":1208,"date":"2022-07-08T20:54:24","date_gmt":"2022-07-08T20:54:24","guid":{"rendered":"https:\/\/www.pulsiondigital.com\/blog\/?p=1208"},"modified":"2022-07-08T20:54:42","modified_gmt":"2022-07-08T20:54:42","slug":"que-es-el-seo-on-page-y-seo-off-page","status":"publish","type":"post","link":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/","title":{"rendered":"Qu\u00e9 es el SEO on page y SEO off page"},"content":{"rendered":"\n<p>El <strong>SEO<\/strong> es el posicionamiento org\u00e1nico de contenidos en Google o en otros buscadores. Es lograr que nuestro sitio web, blog o tienda online aparezca dentro de los primeros resultados que son los m\u00e1s clickeados por los usuarios. Pero hoy veremos a fondo&#8230; qu\u00e9 es el <strong>SEO on page y SEO off page<\/strong>. <\/p>\n\n\n\n<p>Sobre SEO ya hemos realizado varias notas en nuestro blog y las tienes disponibles, pero hoy nos centraremos en el <strong>SEO on page y off page<\/strong>. Cabe aclarar que ambos tipos de SEO se complementan entre si, veremos en este art\u00edculo todo sobre ellos. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/seo-posicionamiento-organico-681x1024.webp\" alt=\"\" class=\"wp-image-1219\" width=\"485\" height=\"729\" srcset=\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/seo-posicionamiento-organico-681x1024.webp 681w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/seo-posicionamiento-organico-199x300.webp 199w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/seo-posicionamiento-organico-768x1155.webp 768w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/seo-posicionamiento-organico.webp 997w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/figure><\/div>\n\n\n\n\n\n<h2>Qu\u00e9 es el SEO on page<\/h2>\n\n\n\n<p>El SEO on page es el encargado de optimizar todos los elementos que forman una web. Se deben mejorar todos los aspectos internos de una web para poder optimizarla y conseguir un buen posicionamiento en buscadores. Lo ideal es tener en cuenta estos aspectos al momento de crear el sitio web e ir modificando con el tiempo lo que se crea pertinente. <\/p>\n\n\n\n<p>Un ejemplo de este tipo de SEO es desarrollar los textos utilizando t\u00e9cnicas de <a href=\"https:\/\/www.pulsiondigital.com\/blog\/category\/copywriting\/\" target=\"_blank\" rel=\"noreferrer noopener\">copywriting<\/a>, incluir en los mismos las mejores palabras clave o keywords para ese negocio o empresa, entre otras acciones.<\/p>\n\n\n\n<h2>Qu\u00e9 es el SEO off page<\/h2>\n\n\n\n<p>El SEO off page se centra en todas las acciones que se pueden hacer para posicionar mejor, fuera del sitio web. Un ejemplo de este tipo de SEO es difundir los contenidos creados y hacerlos m\u00e1s virales por otros medios como ser redes sociales. Tambi\u00e9n hacer Link building, acuerdos con otros sitios web o blogs para intercambiar enlaces de manera natural. <\/p>\n\n\n\n<p>Lo ideal es implementar el SEO off page luego de que el sitio web est\u00e1 listo. Una vez que esto pase se pueden ir desarrollando <strong>acciones y estrategias para mejorar el SEO.<\/strong> <\/p>\n\n\n\n<p><meta charset=\"utf-8\">Otro punto que vale la pena mencionar, es la importancia de los <strong>backlinks<\/strong> que son un gran factor SEO off page. Los backlinks son enlaces entrantes a un sitio web o blog. Pueden ser follow (transmiten autoridad) no follow (no transmiten autoridad) enlaces org\u00e1nicos naturales (cuando otras web te mencionan sin tener acuerdo alguno) o enlaces artificiales, es decir aquellos en los que hay un trato o intercambio de dinero, etc. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Te puede interesar leer: <a href=\"https:\/\/www.pulsiondigital.com\/blog\/cuanto-gana-un-seo\/\">Cu\u00e1nto gana un SEO<\/a><\/p><\/blockquote>\n\n\n\n<h2>Consejos a tener en cuenta <\/h2>\n\n\n\n<ul><li>Ten mucho cuidado e investiga previo a dar un paso en SEO off page, no querr\u00e1s que tu marca sea considerada de mala reputaci\u00f3n o dudosa. <\/li><li>Los resultados siempre se logran a largo plazo en SEO.<\/li><li>Trata de que tus enlaces y acuerdos sean naturales. <\/li><li>Siempre investiga a la otra empresa o marca que te pide hacer <a href=\"https:\/\/www.pulsiondigital.com\/glosario\/link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Link building<\/strong>,<\/a> consid\u00e9ralo solo si te conviene. <\/li><li>S\u00e9 constante y conseguir\u00e1s grandes resultados. <\/li><li>Siempre capac\u00edtate y consulta a profesionales SEO ante cualquier duda. <\/li><li>La t\u00e9cnica <strong>Link Baiting<\/strong> permite conseguir enlaces naturales u org\u00e1nicos que son mejor valorados por Google.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Primeros pasos en SEO\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ClNqIpEAJaw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Da tus primeros pasos en SEO.<\/figcaption><\/figure>\n\n\n\n<h2>Conclusi\u00f3n <\/h2>\n\n\n\n<p>Si vas a hacer SEO en tu sitio web, tienda online o blog debes tener en cuenta todos los tipos que existen y los aspectos principales que permiten que un contenido rankee en las primeras p\u00e1ginas de los buscadores como Google. <\/p>\n\n\n\n<p>Es un trabajo de meses o a\u00f1os, no es nada inmediato en SEO pero si es efectivo (claramente si lo sabes hacer). <\/p>\n\n\n\n<p>Si deseas profundizar en el mundo del SEO y lograr grandes resultados, te recomendamos hacer nuestro <strong>curso online de SEO<\/strong>. Solo 7 clases de 2 hs. cada una por semana. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.pulsiondigital.com\/curso\/seo\/\" style=\"background-color:#f0ec1d\"><strong>CURSO DE SEO<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El SEO es el posicionamiento org\u00e1nico de contenidos en Google o en otros buscadores. Es lograr que nuestro sitio web, blog o tienda online aparezca dentro de los primeros resultados que son los m\u00e1s clickeados por los usuarios. Pero hoy veremos a fondo&#8230; qu\u00e9 es el SEO on page y SEO off page. Sobre SEO [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es el SEO on page y SEO off page - Pulsi\u00f3n Digital<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 es SEO on page y SEO off page, en qu\u00e9 se diferencian y por qu\u00e9 son complementarios. Por qu\u00e9 los necesitas en tu marca o negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el SEO on page y SEO off page - Pulsi\u00f3n Digital\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e9 es SEO on page y SEO off page, en qu\u00e9 se diferencian y por qu\u00e9 son complementarios. Por qu\u00e9 los necesitas en tu marca o negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Pulsi\u00f3n Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-08T20:54:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-08T20:54:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/Que\u0301-es-el-SEO-on-page-y-SEO-off-page.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@pulsiondigital\" \/>\n<meta name=\"twitter:site\" content=\"@pulsiondigital\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nati Vasca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#organization\",\"name\":\"Pulsi\u00f3n Digital\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/pulsiondigital\/?hl=es\",\"https:\/\/www.linkedin.com\/company\/pulsion-digital\/\",\"https:\/\/www.youtube.com\/channel\/UCLJMxu6u_zj5hR4hADOnU4w\",\"https:\/\/twitter.com\/pulsiondigital\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#logo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/03\/logo_pd_amarillo.png\",\"contentUrl\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/03\/logo_pd_amarillo.png\",\"width\":397,\"height\":297,\"caption\":\"Pulsi\u00f3n Digital\"},\"image\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#website\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/\",\"name\":\"Pulsi\u00f3n Digital\",\"description\":\"Blog\",\"publisher\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pulsiondigital.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/Que\u0301-es-el-SEO-on-page-y-SEO-off-page.webp\",\"contentUrl\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/Que\u0301-es-el-SEO-on-page-y-SEO-off-page.webp\",\"width\":2249,\"height\":1500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#webpage\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/\",\"name\":\"Qu\u00e9 es el SEO on page y SEO off page - Pulsi\u00f3n Digital\",\"isPartOf\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#primaryimage\"},\"datePublished\":\"2022-07-08T20:54:24+00:00\",\"dateModified\":\"2022-07-08T20:54:42+00:00\",\"description\":\"Qu\u00e9 es SEO on page y SEO off page, en qu\u00e9 se diferencian y por qu\u00e9 son complementarios. Por qu\u00e9 los necesitas en tu marca o negocio.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.pulsiondigital.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e9 es el SEO on page y SEO off page\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#\/schema\/person\/049755a28e62d8110bca44d61a3b19fb\"},\"headline\":\"Qu\u00e9 es el SEO on page y SEO off page\",\"datePublished\":\"2022-07-08T20:54:24+00:00\",\"dateModified\":\"2022-07-08T20:54:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#webpage\"},\"wordCount\":613,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/Que\u0301-es-el-SEO-on-page-y-SEO-off-page.webp\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#\/schema\/person\/049755a28e62d8110bca44d61a3b19fb\",\"name\":\"Nati Vasca\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#personlogo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/02\/nati-150x150.jpeg\",\"contentUrl\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/02\/nati-150x150.jpeg\",\"caption\":\"Nati Vasca\"},\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/author\/nativasca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u00e9 es el SEO on page y SEO off page - Pulsi\u00f3n Digital","description":"Qu\u00e9 es SEO on page y SEO off page, en qu\u00e9 se diferencian y por qu\u00e9 son complementarios. Por qu\u00e9 los necesitas en tu marca o negocio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/","og_locale":"es_ES","og_type":"article","og_title":"Qu\u00e9 es el SEO on page y SEO off page - Pulsi\u00f3n Digital","og_description":"Qu\u00e9 es SEO on page y SEO off page, en qu\u00e9 se diferencian y por qu\u00e9 son complementarios. Por qu\u00e9 los necesitas en tu marca o negocio.","og_url":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/","og_site_name":"Pulsi\u00f3n Digital","article_published_time":"2022-07-08T20:54:24+00:00","article_modified_time":"2022-07-08T20:54:42+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/Que\u0301-es-el-SEO-on-page-y-SEO-off-page.webp","twitter_creator":"@pulsiondigital","twitter_site":"@pulsiondigital","twitter_misc":{"Escrito por":"Nati Vasca","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.pulsiondigital.com\/blog\/#organization","name":"Pulsi\u00f3n Digital","url":"https:\/\/www.pulsiondigital.com\/blog\/","sameAs":["https:\/\/www.instagram.com\/pulsiondigital\/?hl=es","https:\/\/www.linkedin.com\/company\/pulsion-digital\/","https:\/\/www.youtube.com\/channel\/UCLJMxu6u_zj5hR4hADOnU4w","https:\/\/twitter.com\/pulsiondigital"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.pulsiondigital.com\/blog\/#logo","inLanguage":"es","url":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/03\/logo_pd_amarillo.png","contentUrl":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/03\/logo_pd_amarillo.png","width":397,"height":297,"caption":"Pulsi\u00f3n Digital"},"image":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.pulsiondigital.com\/blog\/#website","url":"https:\/\/www.pulsiondigital.com\/blog\/","name":"Pulsi\u00f3n Digital","description":"Blog","publisher":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pulsiondigital.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#primaryimage","inLanguage":"es","url":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/Que\u0301-es-el-SEO-on-page-y-SEO-off-page.webp","contentUrl":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/Que\u0301-es-el-SEO-on-page-y-SEO-off-page.webp","width":2249,"height":1500},{"@type":"WebPage","@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#webpage","url":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/","name":"Qu\u00e9 es el SEO on page y SEO off page - Pulsi\u00f3n Digital","isPartOf":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#primaryimage"},"datePublished":"2022-07-08T20:54:24+00:00","dateModified":"2022-07-08T20:54:42+00:00","description":"Qu\u00e9 es SEO on page y SEO off page, en qu\u00e9 se diferencian y por qu\u00e9 son complementarios. Por qu\u00e9 los necesitas en tu marca o negocio.","breadcrumb":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.pulsiondigital.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e9 es el SEO on page y SEO off page"}]},{"@type":"Article","@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#article","isPartOf":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#webpage"},"author":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/#\/schema\/person\/049755a28e62d8110bca44d61a3b19fb"},"headline":"Qu\u00e9 es el SEO on page y SEO off page","datePublished":"2022-07-08T20:54:24+00:00","dateModified":"2022-07-08T20:54:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#webpage"},"wordCount":613,"commentCount":1,"publisher":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/07\/Que\u0301-es-el-SEO-on-page-y-SEO-off-page.webp","articleSection":["SEO"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pulsiondigital.com\/blog\/que-es-el-seo-on-page-y-seo-off-page\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.pulsiondigital.com\/blog\/#\/schema\/person\/049755a28e62d8110bca44d61a3b19fb","name":"Nati Vasca","image":{"@type":"ImageObject","@id":"https:\/\/www.pulsiondigital.com\/blog\/#personlogo","inLanguage":"es","url":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/02\/nati-150x150.jpeg","contentUrl":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/02\/nati-150x150.jpeg","caption":"Nati Vasca"},"url":"https:\/\/www.pulsiondigital.com\/blog\/author\/nativasca\/"}]}},"_links":{"self":[{"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/posts\/1208"}],"collection":[{"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/comments?post=1208"}],"version-history":[{"count":15,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/posts\/1208\/revisions"}],"predecessor-version":[{"id":1225,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/posts\/1208\/revisions\/1225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/media\/1212"}],"wp:attachment":[{"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/media?parent=1208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/categories?post=1208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/tags?post=1208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}