{"id":1681,"date":"2022-08-18T20:14:21","date_gmt":"2022-08-18T20:14:21","guid":{"rendered":"https:\/\/www.pulsiondigital.com\/blog\/?p=1681"},"modified":"2022-08-18T20:14:23","modified_gmt":"2022-08-18T20:14:23","slug":"data-analytics-que-es-y-para-que-se-utiliza","status":"publish","type":"post","link":"https:\/\/www.pulsiondigital.com\/blog\/data-analytics-que-es-y-para-que-se-utiliza\/","title":{"rendered":"Data analytics: Qu\u00e9 es y para qu\u00e9 se utiliza"},"content":{"rendered":"\n<p>Datos, datos y m\u00e1s datos. Hoy en d\u00eda todas las empresas trabajan con ellos pero \u00bfrealmente les sacan provecho? \u00bfQu\u00e9 significa hacer <strong>data analytics<\/strong>? <\/p>\n\n\n\n<p>Cuando mencionamos datos, no solo hablamos de estad\u00edsticas en redes sociales o campa\u00f1as de marketing digital, sino de datos en general que resultan ser muy valiosos y muchas veces no se usan. <\/p>\n\n\n\n<p><meta charset=\"utf-8\">Quiz\u00e1s te resuene la frase: \u00ab<em>Si no puedes medirlo, no puedes mejorarlo<\/em>\u00ab. Gran frase para estos momentos donde la informaci\u00f3n es cada vez mayor y los usuarios est\u00e1n en constante b\u00fasqueda y recepci\u00f3n de contenidos, servicios y productos que les interesan. <\/p>\n\n\n\n\n\n<h2>Qu\u00e9 es data analytics<\/h2>\n\n\n\n<p><strong>Data analytics<\/strong> o anal\u00edtica de datos es un proceso que consiste en inspeccionar, limpiar, analizar datos y volverlos informaci\u00f3n de valor. La clave de este proceso es obtener esa informaci\u00f3n valiosa, llegar a las mejores conclusiones y poder tomar las decisiones correctas (o las m\u00e1s certeras). <\/p>\n\n\n\n<p>Midiendo los resultados de cada acci\u00f3n realizada en el mundo digital, podr\u00e1s saber qu\u00e9 cambios hacer, qu\u00e9 mejorar, qu\u00e9 tendencias son las m\u00e1s actuales&#8230; En fin, podr\u00e1s gestionar tu negocio o empresa bas\u00e1ndote exclusivamente en los datos. Y lo m\u00e1s interesante es que sirve para cualquier tipo de empresa y para cualquier rubro. <\/p>\n\n\n\n<p><strong>Data Analytics te permite: <\/strong><\/p>\n\n\n\n<ul><li>Identificar esos productos o servicios que no suelen ser rentables.<\/li><li>Optimizar las ventas. <\/li><li>Identificar y anticiparse a los riesgos.<\/li><li>Encaminar un negocio hacia el \u00e9xito. <\/li><\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0ec1d\"><em>El analista de datos es un gran facilitador de informaci\u00f3n clave para las empresas o los negocios. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Perfil Data Analyst - Que\u0301 hace un Analista de Datos?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UhMnfv0pg2A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Qu\u00e9 hace un analista de datos.<\/figcaption><\/figure>\n\n\n\n<h2>Herramientas que se utilizan <\/h2>\n\n\n\n<ul><li>Hojas de c\u00e1lculo de <strong>Google Sheets<\/strong> o <strong>Excel<\/strong>. <\/li><li><strong>Bases de datos SQL<\/strong>: Se trata de un lenguaje de computaci\u00f3n para trabajar conjuntos de datos y sus relaciones. Un programa para esto es <strong>Microsoft Office Access<\/strong>. <\/li><li>Empresas de mayor tama\u00f1o suelen utilizar <strong>BI<\/strong> (Business Intelligence). Entre las herramientas m\u00e1s utilizadas para esto, destacamos <strong>Power BI, Data Studio <\/strong>y <strong>Tableau<\/strong>. <\/li><li>Google Ads y Google Analytics. <\/li><li>Facebooks Ads.<\/li><li>Amplitude.<\/li><li>Salesforce.<\/li><li>Entre otras. <\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Te puede interesar leer: <a href=\"https:\/\/www.pulsiondigital.com\/blog\/power-bi-que-es-por-que-deberias-aprender-a-usarlo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI: qu\u00e9 es y por qu\u00e9 deber\u00edas aprender a usarlo<\/a><\/p><\/blockquote>\n\n\n\n<h2>C\u00f3mo convertirse en analista de datos<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/08\/que-hace-un-analista-de-datos-1024x684.jpeg\" alt=\"\" class=\"wp-image-1713\" width=\"709\" height=\"474\" srcset=\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/08\/que-hace-un-analista-de-datos-1024x684.jpeg 1024w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/08\/que-hace-un-analista-de-datos-300x200.jpeg 300w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/08\/que-hace-un-analista-de-datos-768x513.jpeg 768w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/08\/que-hace-un-analista-de-datos-1536x1025.jpeg 1536w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/08\/que-hace-un-analista-de-datos-2048x1367.jpeg 2048w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/figure><\/div>\n\n\n\n<p>Actualmente hay una alta demanda para encontrar profesionales que se dediquen al <strong>an\u00e1lisis de datos<\/strong>. T\u00fa puedes ser uno\/a. <\/p>\n\n\n\n<p>Hoy en d\u00eda no necesitas una carrera universitaria para aprender este rol, un <strong><a href=\"https:\/\/www.pulsiondigital.com\/curso\/data-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">curso online<\/a><\/strong> puede ser ideal para capacitarte en un lapso corto de tiempo y comenzar a analizar datos. <\/p>\n\n\n\n<p>Para poder cubrir este rol, necesitas tener conocimientos sobre c\u00f3mo traducir esos n\u00fameros en informaci\u00f3n \u00fatil para la empresa o el negocio. <\/p>\n\n\n\n<p>Entre las habilidades que suelen tener estos perfiles podemos mencionar: <\/p>\n\n\n\n<ul><li>Inter\u00e9s en los n\u00fameros o conocimientos contables. <\/li><li>Mente muy anal\u00edtica. <\/li><li>Conocer sobre el manejo y gesti\u00f3n de herramientas acordes para el an\u00e1lisis (las mencionamos anteriormente) <\/li><li>Saber gestionar bases de datos, por ejemplo SQL. <\/li><li>Saber programaci\u00f3n es un gran plus pero no es totalmente necesario. <\/li><li>Conocimientos del idioma ingl\u00e9s. <\/li><\/ul>\n\n\n\n<p>\u00bf<strong>Cu\u00e1nto gana un Data analytics? <\/strong>Todo depende de la experiencia pero suele ganar aproximadamente <strong>1000 d\u00f3lares mensuales. <\/strong><\/p>\n\n\n\n<h2>Conclusi\u00f3n<\/h2>\n\n\n\n<p>Para ser analista de datos no es necesario conocer todas las tecnolog\u00edas que existen sobre data analytics. Sin embargo, mientras m\u00e1s se conozcan, sin dudas, mayor flexibilidad tendr\u00e1s al momento de trabajar. <\/p>\n\n\n\n<p>\u00bfQu\u00e9 est\u00e1s esperando? Comienza hoy y f\u00f3rmate en Data analytics en la mejor escuela digital. Tenemos un curso online que puedes hacer a tu tiempo. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.pulsiondigital.com\/curso\/data-analytics\/\" style=\"background-color:#f0ec1d\">CURSO DE DATA ANALYTICS<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Datos, datos y m\u00e1s datos. Hoy en d\u00eda todas las empresas trabajan con ellos pero \u00bfrealmente les sacan provecho? \u00bfQu\u00e9 significa hacer data analytics? Cuando mencionamos datos, no solo hablamos de estad\u00edsticas en redes sociales o campa\u00f1as de marketing digital, sino de datos en general que resultan ser muy valiosos y muchas veces no se [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data analytics: Qu\u00e9 es y para qu\u00e9 se utiliza - Pulsi\u00f3n Digital<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 es data analytics y para qu\u00e9 se usa. Qu\u00e9 herramientas se usan. D\u00f3nde capacitarse para ser analista de datos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pulsiondigital.com\/blog\/data-analytics-que-es-y-para-que-se-utiliza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data analytics: Qu\u00e9 es y para qu\u00e9 se utiliza - Pulsi\u00f3n Digital\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e9 es data analytics y para qu\u00e9 se usa. Qu\u00e9 herramientas se usan. 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