{"id":262,"date":"2021-04-14T19:10:41","date_gmt":"2021-04-14T19:10:41","guid":{"rendered":"https:\/\/pulsiondigital.com\/blog\/?p=262"},"modified":"2022-04-05T18:39:00","modified_gmt":"2022-04-05T18:39:00","slug":"que-es-el-pixel-de-facebook-y-como-instalarlo","status":"publish","type":"post","link":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/","title":{"rendered":"Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo"},"content":{"rendered":"\n<p>Si haces o vas a hacer publicidad en redes sociales, sobre todo en Facebook e Instagram, necesitas usar el <strong>Administrador de anuncios de Facebook <\/strong>y uno de los protagonistas fundamentales para poder medir y analizar datos es el <strong>p\u00edxel de Facebook.<\/strong> <\/p>\n\n\n\n<h2>\u00bfQu\u00e9 es el pixel de Facebook? <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"300\" height=\"206\" src=\"https:\/\/pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/pixel-de-facebook.jpeg\" alt=\"\" class=\"wp-image-274\"\/><\/figure><\/div>\n\n\n\n<p>Es un trozo de c\u00f3digo que se coloca en un sitio web para ver c\u00f3mo act\u00faa el usuario dentro del sitio. <\/p>\n\n\n\n<p>Expertos aconsejan instalar el p\u00edxel un tiempo antes de comenzar a hacer publicidad. \u00bfPor qu\u00e9? Porque es la mejor manera de que vaya recabando informaci\u00f3n del sitio. <\/p>\n\n\n\n<h2>\u00bfPara qu\u00e9 se usa el p\u00edxel de Facebook? <\/h2>\n\n\n\n<p>El p\u00edxel sirve para: <\/p>\n\n\n\n<ul><li>Sirve para que Facebook registre todos los datos de una vez. <\/li><li>Permite saber el costo por lead (suscriptor) o por venta. <\/li><li>Te aseguras de que los anuncios se muestran a las personas adecuadas. <\/li><li>Descubre nuevos clientes o usuarios que visitaron una p\u00e1gina espec\u00edfica o realizaron una acci\u00f3n en tu sitio web.<\/li><li>Generar m\u00e1s ventas. <\/li><li>Medir los resultados de los anuncios. Conoce el impacto verdadero de tus anuncios.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Te puede interesar tambi\u00e9n: <strong><a href=\"https:\/\/pulsiondigital.com\/blog\/7-claves-para-hacer-publicidad-exitosa-en-facebook-e-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 claves para hacer anuncios en Facebook e Instagram<\/a><\/strong><\/p><\/blockquote>\n\n\n\n<h2>\u00bfC\u00f3mo se instala el p\u00edxel de Facebook?<\/h2>\n\n\n\n<p>Para comenzar hay que ir al Administrador de eventos. Luego, a la secci\u00f3n \u00abPixeles\u00bb. <\/p>\n\n\n\n<p>Luego, hacer clic en el bot\u00f3n \u00abCrear P\u00edxel\u00bb. All\u00ed podr\u00e1s colocar un nombre y comenzar a configurarlo. <\/p>\n\n\n\n<p>Una vez creado el p\u00edxel, se debe pegar en el sitio web. Para esto existen varias opciones. <\/p>\n\n\n\n<ul><li>Puedes crearlo y configurarlo para pegarlo en una plataforma de un socio. Por ejemplo: WordPress, Shopify, WooCommerce, etc. <\/li><li>Agregarlo manualmente en el sitio web. <\/li><li>Enviar las instrucciones a un desarrollador web de confianza para que lo pegue. <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"565\" height=\"482\" src=\"https:\/\/pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/Opciones-para-instalar-el-pi\u0301xel-de-Facebook.png\" alt=\"\" class=\"wp-image-280\" srcset=\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/Opciones-para-instalar-el-pi\u0301xel-de-Facebook.png 565w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/Opciones-para-instalar-el-pi\u0301xel-de-Facebook-300x256.png 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><figcaption>Opciones para instalar el p\u00edxel de Facebook.<\/figcaption><\/figure>\n\n\n\n<p>Veamos c\u00f3mo instalarlo manualmente. Es decir, la opci\u00f3n 2. <\/p>\n\n\n\n<h2>\u00bfC\u00f3mo instalar el p\u00edxel de Facebook manualmente?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"299\" src=\"https:\/\/pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/codigo-pixel-facebook-1024x299.png\" alt=\"\" class=\"wp-image-272\" srcset=\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/codigo-pixel-facebook-1024x299.png 1024w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/codigo-pixel-facebook-300x87.png 300w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/codigo-pixel-facebook-768x224.png 768w, https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/codigo-pixel-facebook.png 1070w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>C\u00f3digo de Facebook.<\/figcaption><\/figure>\n\n\n\n<p>Si tu sitio web est\u00e1 hecho en <strong>WordPress<\/strong> puedes usar un plugin llamado \u00ab<strong>Insert header and footer<\/strong>\u00ab. <\/p>\n\n\n\n<ul><li>Copia el c\u00f3digo que te aparece en el Administrador de anuncios al seleccionar \u00abAgregarlo manualmente\u00bb. <\/li><li>V\u00e9 a tu sitio web, al administrador de WordPress y en la secci\u00f3n \u00ab<strong>Plugins<\/strong>\u00bb busca el plugin que te mencionamos anteriormente \u00ab<strong>Insert header and footer<\/strong>\u00ab.<\/li><li>Instala el plugin y act\u00edvalo. <\/li><li>V\u00e9 a \u00ab<strong>Ajustes<\/strong>\u00ab. Ver\u00e1s el plugin instalado. <\/li><li>En el rect\u00e1ngulo que te aparece (arriba ver\u00e1s que dice Ajustes) pega el c\u00f3digo que hab\u00edas copiado desde el Administrador de anuncios. <\/li><li>Haz clic en <strong>Guardar<\/strong>. <\/li><\/ul>\n\n\n\n<h3>\u00bfQuieres saber si instalaste bien el p\u00edxel? <\/h3>\n\n\n\n<p>Para saber si tu p\u00edxel qued\u00f3 bien instalado y funcionando, puedes descargarte una extensi\u00f3n de Chrome llamada \u00ab<strong>Pixel Helper<\/strong>\u00ab.<\/p>\n\n\n\n<p>A\u00f1ade la extensi\u00f3n a tu navegador Chrome. <\/p>\n\n\n\n<p>\u00a1Eso es todo! Podr\u00e1s ver si tu p\u00edxel de Facebook funciona ok en tu sitio web y tambi\u00e9n en cualquier sitio donde se haya instalado uno. <\/p>\n\n\n\n<p>Para comprobar c\u00f3mo funciona todo, ingresa tu sitio web en el navegador y mira la extensi\u00f3n (arriba a la derecha). Debe indicar que ese sitio tiene el p\u00edxel funcionando. <\/p>\n\n\n\n<h2>\u00bfQu\u00e9 otras opciones existen para instalar un p\u00edxel de Facebook?<\/h2>\n\n\n\n<p>Si bien te explicamos la m\u00e1s f\u00e1cil, puedes instalar el p\u00edxel de Facebook de varias maneras. <\/p>\n\n\n\n<p>Otra opci\u00f3n es utilizando el plugin Pixel your Site, pero este requiere tener m\u00e1s conocimientos t\u00e9cnicos. <\/p>\n\n\n\n<p>Puedes utilizar un Administrador de etiquetas, como ser Google Tag Manager. Tambi\u00e9n requiere un conocimiento m\u00e1s profundo. <\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Este contenido forma parte de un Workshop sobre \u00abSegmentaciones y publicidad efectiva en Facebook e Instagram\u00bb.<\/strong><\/p>\n\n\n\n<p>Si deseas ver la grabaci\u00f3n del mismo y acceder al material exclusivo de <strong>Paola Vidal<\/strong> hazte miembro <strong>Prime<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.pulsiondigital.com\/membresia-prime\/\" style=\"background-color:#f9fa00\"><strong>ME INTERESA ESTE WORKSHOP<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si haces o vas a hacer publicidad en redes sociales, sobre todo en Facebook e Instagram, necesitas usar el Administrador de anuncios de Facebook y uno de los protagonistas fundamentales para poder medir y analizar datos es el p\u00edxel de Facebook. \u00bfQu\u00e9 es el pixel de Facebook? Es un trozo de c\u00f3digo que se coloca [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo - Pulsi\u00f3n Digital<\/title>\n<meta name=\"description\" content=\"Conoce qu\u00e9 es el p\u00edxel de Facebook, qu\u00e9 ventajas tiene y c\u00f3mo instalarlo t\u00fa mismo para hacer publicidad efectiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo - Pulsi\u00f3n Digital\" \/>\n<meta property=\"og:description\" content=\"Conoce qu\u00e9 es el p\u00edxel de Facebook, qu\u00e9 ventajas tiene y c\u00f3mo instalarlo t\u00fa mismo para hacer publicidad efectiva.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/\" \/>\n<meta property=\"og:site_name\" content=\"Pulsi\u00f3n Digital\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T19:10:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-05T18:39:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/pixel-de-facebook-instalacion.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pulsiondigital\" \/>\n<meta name=\"twitter:site\" content=\"@pulsiondigital\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nati Vasca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#organization\",\"name\":\"Pulsi\u00f3n Digital\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/pulsiondigital\/?hl=es\",\"https:\/\/www.linkedin.com\/company\/pulsion-digital\/\",\"https:\/\/www.youtube.com\/channel\/UCLJMxu6u_zj5hR4hADOnU4w\",\"https:\/\/twitter.com\/pulsiondigital\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#logo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/03\/logo_pd_amarillo.png\",\"contentUrl\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/03\/logo_pd_amarillo.png\",\"width\":397,\"height\":297,\"caption\":\"Pulsi\u00f3n Digital\"},\"image\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#website\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/\",\"name\":\"Pulsi\u00f3n Digital\",\"description\":\"Blog\",\"publisher\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pulsiondigital.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/pixel-de-facebook-instalacion.jpeg\",\"contentUrl\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/pixel-de-facebook-instalacion.jpeg\",\"width\":1050,\"height\":700},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#webpage\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/\",\"name\":\"Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo - Pulsi\u00f3n Digital\",\"isPartOf\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#primaryimage\"},\"datePublished\":\"2021-04-14T19:10:41+00:00\",\"dateModified\":\"2022-04-05T18:39:00+00:00\",\"description\":\"Conoce qu\u00e9 es el p\u00edxel de Facebook, qu\u00e9 ventajas tiene y c\u00f3mo instalarlo t\u00fa mismo para hacer publicidad efectiva.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.pulsiondigital.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#\/schema\/person\/049755a28e62d8110bca44d61a3b19fb\"},\"headline\":\"Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo\",\"datePublished\":\"2021-04-14T19:10:41+00:00\",\"dateModified\":\"2022-04-05T18:39:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#webpage\"},\"wordCount\":649,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/pixel-de-facebook-instalacion.jpeg\",\"articleSection\":[\"Glosario\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#\/schema\/person\/049755a28e62d8110bca44d61a3b19fb\",\"name\":\"Nati Vasca\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pulsiondigital.com\/blog\/#personlogo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/02\/nati-150x150.jpeg\",\"contentUrl\":\"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/02\/nati-150x150.jpeg\",\"caption\":\"Nati Vasca\"},\"url\":\"https:\/\/www.pulsiondigital.com\/blog\/author\/nativasca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo - Pulsi\u00f3n Digital","description":"Conoce qu\u00e9 es el p\u00edxel de Facebook, qu\u00e9 ventajas tiene y c\u00f3mo instalarlo t\u00fa mismo para hacer publicidad efectiva.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/","og_locale":"es_ES","og_type":"article","og_title":"Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo - Pulsi\u00f3n Digital","og_description":"Conoce qu\u00e9 es el p\u00edxel de Facebook, qu\u00e9 ventajas tiene y c\u00f3mo instalarlo t\u00fa mismo para hacer publicidad efectiva.","og_url":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/","og_site_name":"Pulsi\u00f3n Digital","article_published_time":"2021-04-14T19:10:41+00:00","article_modified_time":"2022-04-05T18:39:00+00:00","og_image":[{"width":1050,"height":700,"url":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/pixel-de-facebook-instalacion.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@pulsiondigital","twitter_site":"@pulsiondigital","twitter_misc":{"Escrito por":"Nati Vasca","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.pulsiondigital.com\/blog\/#organization","name":"Pulsi\u00f3n Digital","url":"https:\/\/www.pulsiondigital.com\/blog\/","sameAs":["https:\/\/www.instagram.com\/pulsiondigital\/?hl=es","https:\/\/www.linkedin.com\/company\/pulsion-digital\/","https:\/\/www.youtube.com\/channel\/UCLJMxu6u_zj5hR4hADOnU4w","https:\/\/twitter.com\/pulsiondigital"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.pulsiondigital.com\/blog\/#logo","inLanguage":"es","url":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/03\/logo_pd_amarillo.png","contentUrl":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2022\/03\/logo_pd_amarillo.png","width":397,"height":297,"caption":"Pulsi\u00f3n Digital"},"image":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.pulsiondigital.com\/blog\/#website","url":"https:\/\/www.pulsiondigital.com\/blog\/","name":"Pulsi\u00f3n Digital","description":"Blog","publisher":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pulsiondigital.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#primaryimage","inLanguage":"es","url":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/pixel-de-facebook-instalacion.jpeg","contentUrl":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/pixel-de-facebook-instalacion.jpeg","width":1050,"height":700},{"@type":"WebPage","@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#webpage","url":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/","name":"Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo - Pulsi\u00f3n Digital","isPartOf":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#primaryimage"},"datePublished":"2021-04-14T19:10:41+00:00","dateModified":"2022-04-05T18:39:00+00:00","description":"Conoce qu\u00e9 es el p\u00edxel de Facebook, qu\u00e9 ventajas tiene y c\u00f3mo instalarlo t\u00fa mismo para hacer publicidad efectiva.","breadcrumb":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.pulsiondigital.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo"}]},{"@type":"Article","@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#article","isPartOf":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#webpage"},"author":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/#\/schema\/person\/049755a28e62d8110bca44d61a3b19fb"},"headline":"Qu\u00e9 es el p\u00edxel de Facebook y c\u00f3mo instalarlo","datePublished":"2021-04-14T19:10:41+00:00","dateModified":"2022-04-05T18:39:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#webpage"},"wordCount":649,"commentCount":0,"publisher":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/04\/pixel-de-facebook-instalacion.jpeg","articleSection":["Glosario"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pulsiondigital.com\/blog\/que-es-el-pixel-de-facebook-y-como-instalarlo\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.pulsiondigital.com\/blog\/#\/schema\/person\/049755a28e62d8110bca44d61a3b19fb","name":"Nati Vasca","image":{"@type":"ImageObject","@id":"https:\/\/www.pulsiondigital.com\/blog\/#personlogo","inLanguage":"es","url":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/02\/nati-150x150.jpeg","contentUrl":"https:\/\/www.pulsiondigital.com\/blog\/wp-content\/uploads\/2021\/02\/nati-150x150.jpeg","caption":"Nati Vasca"},"url":"https:\/\/www.pulsiondigital.com\/blog\/author\/nativasca\/"}]}},"_links":{"self":[{"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/posts\/262"}],"collection":[{"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":15,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"predecessor-version":[{"id":702,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/posts\/262\/revisions\/702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/media\/276"}],"wp:attachment":[{"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pulsiondigital.com\/blog\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}