{"id":4947,"date":"2024-04-19T02:59:28","date_gmt":"2024-04-19T02:59:28","guid":{"rendered":"https:\/\/www.pulsiondigital.com\/blog\/?p=4947"},"modified":"2024-04-19T03:07:45","modified_gmt":"2024-04-19T03:07:45","slug":"storytelling-storydoing","status":"publish","type":"post","link":"https:\/\/www.pulsiondigital.com\/blog\/storytelling-storydoing\/","title":{"rendered":"Storydoing, o c\u00f3mo llevar tu storytelling m\u00e1s all\u00e1"},"content":{"rendered":"\n<p>No caben dudas: el <strong>storydoing<\/strong> lleg\u00f3 para revolucionar el marketing y la comunicaci\u00f3n. <\/p>\n\n\n\n<p>\u00bfQu\u00e9 es? El storydoing podr\u00eda definirse como una poderosa estrategia que lleva al ya cl\u00e1sico contar historias para conectar con una audiencia (storytelling) un paso m\u00e1s all\u00e1. Ya no se trata solo del mensaje, sino que llega hacia el hacer (por eso doing): <strong>se crean experiencias memorables<\/strong> que <strong>involucran activamente a tus clientes<\/strong> en el mundo de tu marca.<\/p>\n\n\n\n<p>En otras palabras, a diferencia del storytelling, donde tus clientes escuchan sobre tu marca, el storydoing hace que la <strong>experimenten<\/strong> a trav\u00e9s de acciones, emociones y sensaciones.<\/p>\n\n\n\n<p>Un ejemplo claro: la marca de colchones Calm tiene un \u00absiestiario\u00bb en Buenos Aires al que se puede ir gratis <a href=\"https:\/\/www.lanacion.com.ar\/lifestyle\/en-las-redes\/crearon-un-espacio-gratuito-para-dormir-la-siesta-en-capital-federal-y-agotaron-los-turnos-hasta-fin-nid15092023\/\" target=\"_blank\" rel=\"noreferrer noopener\">a dormir la siesta<\/a>.<\/p>\n\n\n\n<p>Si te interesa saber un poco m\u00e1s sobre este concepto y c\u00f3mo aplicarlo, acomp\u00e1\u00f1ame por este art\u00edculo. Te lo ense\u00f1ar\u00e9 todo \ud83d\ude42<\/p>\n\n\n\n\n\n<h2>\u00bfPor qu\u00e9 vale la pena hacer storydoing?<\/h2>\n\n\n\n<p>Veamos cu\u00e1les son los beneficios que ofrece una estrategia de marketing que incluya recursos de storydoing:<\/p>\n\n\n\n<ul><li>Crea un <strong>v\u00ednculo emocional<\/strong> inquebrantable con tus clientes, haci\u00e9ndolos sentir parte de la familia.<\/li><li>Despierta el <strong>inter\u00e9s y la participaci\u00f3n<\/strong> de tu p\u00fablico, los convierte en <strong>influencers de tu marca<\/strong>.<\/li><li>Destaca en un mercado saturado, <strong>dejando una huella imborrable<\/strong> en la mente y el coraz\u00f3n de tus clientes.<\/li><li>Construye relaciones duraderas con tus clientes, <strong>gan\u00e1ndote su lealtad y confianza<\/strong>.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00bfQUE ES EL STORYDOING? \/ Explicaci\u00f3n\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/75HWS9Z66Kg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2>\u00bfC\u00f3mo convertir tu storytelling en storydoing? La diferencia est\u00e1 en una experiencia de marca inolvidable<\/h2>\n\n\n\n<p><strong>\u00a1Tu marca tiene una historia poderosa!<\/strong> La has plasmado en palabras, la has compartido con tu audiencia&#8230; pero \u00bfy si pudieras ir m\u00e1s all\u00e1?<\/p>\n\n\n\n<p>El <strong>storydoing<\/strong> te ofrece la oportunidad de <strong>transformar tu storytelling en experiencias memorables<\/strong> que <strong>involucren activamente a tus clientes<\/strong> en el mundo de tu marca.<\/p>\n\n\n\n<p><strong>\u00bfEst\u00e1s listo para dar el salto?<\/strong> Implementa estos tips y convierte tu <strong>storytelling en storydoing. <\/strong><\/p>\n\n\n\n<h3>Cambia de lugar a tu p\u00fablico: de espectador a protagonista<\/h3>\n\n\n\n<p>No solo muestres, haz que lo experimenten.<\/p>\n\n\n\n<p>Utiliza recursos como eventos, talleres, demostraciones o experiencias interactivas para <strong>que tu p\u00fablico viva tu historia en carne propia.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Por ejemplo, una idea sencilla para llevar a cabo es involucrarlos en una decisi\u00f3n sobre un producto o un lanzamiento en redes sociales. \u00a1Y hacer lo que el p\u00fablico dice!<\/p><\/blockquote>\n\n\n\n<p>Y claro, <strong>tambi\u00e9n puedes<\/strong> <strong>involucrar a tus clientes en la creaci\u00f3n de la historia<\/strong>, d\u00e1ndoles la oportunidad de tomar decisiones, aportar ideas y sentirse parte fundamental del relato. Un gran ejemplo es el de las marcas de indumentaria que comparten fotograf\u00edas de uso de sus productos en contextos reales.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u00a1Actualiza tus conocimientos de storytelling, copywriting, UX, publicidad con la Suscripci\u00f3n Anual a Pulsi\u00f3n Digital!<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Podr\u00e1s acceder a m\u00e1s de 25 cursos por 12 meses y a un precio incre\u00edbl<\/strong>e.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.pulsiondigital.com\/todo-incluido\/\"><strong>VER SUSCRIPCI\u00d3N<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>Pon el foco en la sensaci\u00f3n<\/h3>\n\n\n\n<p>Ya te habr\u00e1s percatado de que hay una b\u00fasqueda por conectar con tus clientes a nivel emocional, despertando en ellos sentimientos como la alegr\u00eda, la inspiraci\u00f3n, la motivaci\u00f3n o la empat\u00eda.<\/p>\n\n\n\n<p>De ah\u00ed que sea importante crear <strong>experiencias sensoriales y creativas, <\/strong>que hagan que su interacci\u00f3n con tu marca sea algo especial.<\/p>\n\n\n\n<h3>Pasa de la linealidad a la interactividad<\/h3>\n\n\n\n<p>Con storydoing, olv\u00eddate de las historias con principio, medio y final. Se trata de experiencias no lineales, donde los clientes pueden elegir su propio camino.<\/p>\n\n\n\n<p>\u00a1Ac\u00e1 las redes sociales pueden ayudarte mucho! Tambi\u00e9n otro tipo de canales, siempre que hayas creado comunidad.<\/p>\n\n\n\n<p>Ok, ya tienes el medio, pero \u00bfc\u00f3mo? Con herramientas digitales, juegos interactivos o din\u00e1micas grupales para que tu p\u00fablico se involucre activamente en la historia.<\/p>\n\n\n\n<p>Un buen ejemplo es el de pel\u00edculas de Netflix (e incluso en un especial de Black Mirrow), en los que puedes decidir c\u00f3mo se desarrolla la historia. De este modo, el espectador no es m\u00e1s pasivo: de lo que la persona escoge depende el desenlace de la pel\u00edcula, como en los libros de \u00abElige tu propia aventura\u00bb.  <\/p>\n\n\n\n<h2>Algunas conclusiones<\/h2>\n\n\n\n<p>Como hemos visto, hoy con contar historias no alcanza; por eso, <strong>el storydoing es una alternativa muy atractiva para conectar con tu p\u00fablico a un nivel m\u00e1s profundo, <\/strong>para que tu marca se vuelva popular \u00a1y amada!<\/p>\n\n\n\n<p>Olv\u00eddate de que tus clientes sean simples espectadores, convi\u00e9rtelos en los protagonistas. Y ten en cuenta que:<\/p>\n\n\n\n<ul><li>Puedes comenzar por una campa\u00f1a puntual, pero intenta sumar esta perspectiva a largo plazo para que impregne toda la cultura de tu marca.<\/li><li>Analiza los resultados de tus experiencias para identificar qu\u00e9 funciona y qu\u00e9 no, y as\u00ed optimizar tu estrategia de storydoing.<\/li><li>Tu pasi\u00f3n por la historia y tu marca se contagiar\u00e1 a tu p\u00fablico, creando una experiencia a\u00fan m\u00e1s memorable.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Si deseas estar actualizado\/a respecto de estrategias digitales, te recomendamos la <strong>Suscripci\u00f3n Anual a Pulsi\u00f3n Digital,<\/strong> que incluye +25 cursos de Storytelling, Community Management, Copywriting, UX Writing y m\u00e1s, a un precio incre\u00edble.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.pulsiondigital.com\/todo-incluido\/\"><strong>CONOCER SUSCRIPCI\u00d3N<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>No caben dudas: el storydoing lleg\u00f3 para revolucionar el marketing y la comunicaci\u00f3n. \u00bfQu\u00e9 es? El storydoing podr\u00eda definirse como una poderosa estrategia que lleva al ya cl\u00e1sico contar historias para conectar con una audiencia (storytelling) un paso m\u00e1s all\u00e1. Ya no se trata solo del mensaje, sino que llega hacia el hacer (por eso [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storydoing, o c\u00f3mo llevar tu storytelling m\u00e1s all\u00e1 - Pulsi\u00f3n Digital<\/title>\n<meta name=\"description\" content=\"Haz que tus clientes experimenten al 100% a tu marca con storydoing. 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